UK B2B outbound for RegTech

Reach regulated firms the month their obligations change.

Pipepoint watches the FCA Register and Companies House for the events that create new compliance obligations, ranks the firms behind them, and runs the outreach that references the event by name and date.

FIG 01 — Signal feed

Live

Source: FCA Financial Services Register · Companies House

  • New authorisation

    Kestrelby Securities Ltd

    Recently authorised — advising on and arranging investments

    Signal score 94

  • Variation of permission

    Payquill Payments

    Added e-money issuance to existing permissions

    Signal score 88

  • Restriction

    Pellworth Pay UK

    Restriction on new client onboarding

    Signal score 91

  • Appointed representative

    Thornhallow Wealth Partners

    Further AR added under existing principal permissions

    Signal score 76

  • Officer change

    Brackmere Credit Ltd

    New director appointed — compliance function

    Signal score 72

Illustrative examples. Firm names are fictional.

Most outbound targets fit, not timing.

The standard approach picks a job title and a company size, then sends the same message to everyone who matches. That tells you a firm could buy. It says nothing about whether they are buying now.

Fit is static. Timing is not. A firm that was authorised last month, added a permission, or picked up a restriction has a new obligation and usually a deadline attached to it. That is the window where a compliance tool stops being a nice idea and becomes a line item.

In UK financial services those events are public, dated, and specific enough to write about.

FIG 03

How it works

Three steps. I run all three, and the sending stays with you.

01

Monitor the register

I track the FCA Financial Services Register and Companies House daily. New authorisations, variations of permission, requirements and restrictions, appointed representative changes, and the director and PSC changes that sit behind them.

  • Authorisations
  • Permission changes
  • Restrictions
  • AR changes
  • Officer changes

02

Score the signal

Every event is ranked by how live it is: how recent, what obligation it creates, the firm's size and permissions, and whether it maps to what you sell. You get a ranked list with the source and date on every row, not a scrape.

03

Write the opening

Every row comes with a "why now" line and a suggested opening that references the specific event, so the first sentence could only have been written to that firm. You send from your own domain, and replies come straight to you.

Running the campaigns end-to-end — dedicated domain, warming, sending, follow-ups — is available as a separate engagement.

Illustrative opening

Kestrelby Securities — newly authorised

You were authorised recently for advising and arranging. Firms at that stage usually pick their transaction monitoring before the first audit rather than after it.

Software sold to UK compliance teams.

Pipepoint fits if a regulatory event is a real reason for someone to talk to you.

  • AML and KYC platforms

    Onboarding, screening, ongoing due diligence.

  • Transaction monitoring

    Financial crime, fraud and payments risk tooling.

  • Regulatory reporting

    RegData, transaction reporting, prudential returns.

  • GRC and compliance workflow

    Policy, registers, attestations, audit readiness.

Less of a fit

Products with no UK regulatory angle. Teams that need thousands of contacts a month rather than a few hundred correct ones. Anything where the compliance function is not part of the buying decision.

FIG 05

Get in touch

Tell me what you sell and who you sell it to. I will come back with the event types that apply to you and what the first list looks like.

Max — Pipepoint